A stunning milk carton concept design by Julien De Repentigny & Gabriel Lefebvre.


A multi-purpose container for cleaning detergent products, water, and can be used as a dumbbell. Designed by Tommaso Ceschi.


A brilliant packaging solution for banana juice – it even imitates the texture of a real banana skin. Designed by Japanese Designer Naoto Fukasawa.


An interesting packaging concept invented by Johan de Broyer of Ukraine.

These four interesting package design really attract my attention because they are not only making like easier by a providing a good handled interface, they also make you smile. Also they have a really hidden purpose of ‘come and take me’ advert on them. For instance, banana juice package really says ‘hey, i am a real banana juice with fresh banana inside of me’. In the other hand while banana juice makes it, Pepsi can not only make you smile with its clever design, but also make your life easier by provide you a healthier drink that you can drink all that without loosing any gas from its inside.




Visual identity, in other words corporate identity consist of three parts; design, communication and behavior and be a provider to understand who is the brand and where are they going. Design part of identity consists of logos, uniforms, corporate colors and etc. Communication aspect of it is all about public relations; advertising and information and finally, behavior part of identity symbolize internal values and norms.

While designers and organizations are working on one brands identity the most efficient and significant aspect of this works is all about identity management which involves planned maintenance, assessment and development of identity with related tools, support and anticipation with both inside and outside the organization. Objective looking to identity, which comes from employees’, is another important contribution that should be considered.

Here are some important names and firms, who creates considerable amount of brand identity and be a pioneers in their job.

“Chermayeff & Geismar is the brand design firm behind many of the world’s most recognizable trademarks. Since 1958, the firm has pioneered the modern movement of idea-driven graphic design across every discipline, specializing in brand identities, exhibitions, print and motion graphics, and art in architecture.”

Chase Manhattan Bank

The Chase logo was introduced in 1961, when the Chase National Bank and the Bank of the Manhattan Company merged to form the Chase Manhattan Bank. At the time, few American corporations used abstract symbols for their identification. Radical for its time, the Chase symbol has survived a number of subsequent mergers and has become one of the world’s most recognizable trademarks.

National Geographic

In recent years the National Geographic Society has developed a wide range of products and licensed merchandise much beyond the famous magazine. To establish a cohesive branding policy, Chermayeff & Geismar created a mark based on the magazine’s iconic gold border, along with a series of updated identity elements that seamlessly build upon the considerable equity already established. Web-based guidelines allow filmmakers, designers, and other suppliers worldwide to download artwork and photography directly from the site.

Mobil Corporation

Chermayeff & Geismar designed this famous logo and developed a complete corporate identification program for Mobil, with continuing consultation for 35 years. The program was built around the logo, a specially designed alphabet, a clear policy for color, and a comprehensive design approach that integrated new graphics with new architecture designed by Eliot Noyes. It included design of product packaging, vehicle markings, print material, posters, and all design, packaging, and sign standards for facilities throughout the world.

Paul Rand was a well-known American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC. Rand died of cancer in 1996.”

International Business Machines (IBM),

American Broadcasting Corporation (ABC)

Monell Chemical Senses Center