Archive for the ‘ Research ’ Category

Issuu Presentation of Mihav Magazine



Content Page Samples

We are going to design content page, soon. So that this week i have made a little research about magazine content pages. Not all of them are in my like list but even i do not like, i wanted to put it to analyze.

Guimarães Jazz 2010 Journal

Colurs and unexpected design really make me excited about trying similar design. Pages are really well constructed and it rectengulars provide reader to focus on the important points. Here is an explanations from editor:

“We were challenged once again to do a journal about Jazz, in which there were three different information categories: the main text – an historic/speculative one; the artist’s biographies and concert dates; additional events. Like last year’s edition, we were asked to make the main text be accompanied by the artist’s biographies, so, as a solution, we’ve decided to take the idea of overlapping the texts as the main concept of the journal. The overlapping works as a way of interfering and/or covering each other (in this case the pages) like what happens in Jazz music. We have different “layers” of information that interact with each other by this process of covering/uncovering. The different page formats appeal to the idea of different personalities that are in interaction with each other on one common ground, like an orchestra, resulting in one editorial object, in this case, the Jazz Journal.”

50th Anniversary Book

The book project was developed for The Companies 50th anniversary. Embossed around the Cover; All Fleet names throughout the companies first fifty years. The Book received Gold in The Norwegian advertising competition “Sterk Reklame” (“Strong Advertising”) in 2010.

Annual Report

Anthon B Nilsen, an over 100 years old company that operates in the fields of property, education and recycling. What a man carry in his pockets can tell a lot about a person, and Anton B Nilsens largest resource is their employees the individuals behind the scene. Documenting the company from the inside by showing their emplyees belongings, rather than just their faces, we learn to know the company at a personal level. Print finishing includes black foil blocking and three types of paper stock. Art direction and design in collaboration with Martine Holmsen and Berit Bakkerud at Plastelina. Photography by Mathias Fossum.

Gestalt Principles & Grid Designs

“The best design comes when proven theory works in harmony with art.”

Gestalt explains and describes that how our minds organize visual data’s. To get more effective results from one main design, stronger clarity of the form is necessity. Gestalt idea is not a contemporary thing, it originates with 20th century psychiatrist and philosophers. Psychiatry Christian von philosopher Ehrenberg and Max are important names and pioneers of the gestalt theory. I want to talk about two principles of gestalt theory that i found useful; which are proximity, symmetry and multistability.


Proximity basically mean ‘grouping’ the objects and provides eye to see objects like one formed group.

For instance, on the following image of Music awards there is different use of grouping by separating and grouping sponsors logos from the other logos. Negatif space help two groups separation done with eyes. Also to increase the organizational logos importance, they put them to left corner with bigger size. Thus, that means grouping not only serving to design but also it serves to some strategical reasons.


When the eye sees shapes like around the center, with same distance it means it is symmetrical design. symmetry is aesthetically appealing, it is not a hard issue to work on it for hours, to recognize. symmetry is everywhere, it’s on nature itself. When there is symmetry viewer see the object like two half and sometimes if the design is not succesful enough, viewers eye could separate design into two piece and analyze it separately, so that while using symmetry it is important to make succesful design for not giving a wrong sense to viewer. Here are some symmetric and asymmetric logo designs.


Multistability (multistable perception) is an experience of popping back and forth of perception that switches between two or more alternative objects or images. Here is the figure of vase (white) and the dog heads (black); both of them can’t be seen at the same time however when there is two optional images that you can recognize separately. By the way, gestalt is not way of explaining ‘how an image can be seen in another image’; it is just doing it.



Here is my grid system design for our new Mihav magazine. I chose to construct it with three coloumbs. My smallest value is 0.5 cm. It is useful distance to put between texts and images, more than 0.5 cm looks awkward and too much negatif space which can destruct viewers attention while reading articles. Lets call our 1cm long space the ‘x’. I have 2x blanks at the left, right, top and bottom corners. Also middle of the page has 2x blank too. My each coloumb consist of 6x, so that 3 coloumbs fit to 18 cm horizontal line. Like I have said, between images or textes I chose to use x/2 blank.

While constructing my basic grid system I also want to try to put images and textes on them, to see how they look like with my decisions. I chose to use symmetric pictoral space which I have stated with blue shapes and the grey ones are my textes. To use grouping I chose to put x/2 blank between textes while I chose to put 1.5x between image and textes, mostly.

& here is three other designs that i have found well-structred, done by different designers. I want to put grids on them to analyze how they have been structured.

Busted Magazine

I really like the idea of presenting real-life stories with original illustrations. Cover of the magazine and the bag design of it also another creative aspect of it. By the way simple construction of it gives a great inspiration for our project. I advice you to look at it. Enjoy.



“Busted!” is the first printed quarterly publication of the well established and popular community of Fray that focuses on true first-person stories. “Busted!” presents over a dozen true stories about, well, being busted. These range from stories of coke consumption to carrying a swordfish beak in a bag and everything in between. Each story is accompanied by an original illustration. The full effect of “Busted!” with its generously weighted uncoated paper is extremely pleasant. The images and the text look and feel sharp. The recycled cardboard cover also helps make it feel like a very down-to-earth publication. Our copy of Fray arrived in a sweet little canvas bag but the real treat was for the 300 first subscribers who were treated to a Gocco-printed version of the bag featuring the cover illustration.